Instagram Instagram Will now Allow Brands to Promote Influencer Content

Instagram has made some changes to its advertising strategy. The Facebook-owned photo-sharing app will now allow brands to promote influencer content in other people’s feeds.

Meaning, Instagram users will experience an influx of sponsored advertisementsfrom influencers – whether they follow them or not – in the coming days.

In a statement released yesterday, Instagram said:

“Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. Branded content is an evolving ecosystem. As we’ve worked to build the right tools for both business and creators involved in branded content deals, one of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies.”

The company noted that allowing branded content into their advertising strategies has been one of the biggest requests of brands for a while now. Instagram added:

“With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts.”

Advertising Through Influencer Content

To date, Instagram is ranked six as the most popular social media network in the world. The image-sharing app reportedly has 1 billion active monthly users, with over 500 million people logging into the platform daily.

Because of its popularity, Instagram has turned into one of the most significant places on the Internet for marketing and selling products.

Brands start coming to Instagram to get in touch with creators that can publish branded content ads. The demand for brand-related influencer content rose, further boosting Instagram’s ad revenue.